Connecting Our Faith with Diverse Cultures

Before we became Christians and children of God, we had different forms of beliefs, traditions, customs and ways of life that were handed down to us by our ancestors just the same the gospel of Christ was handed down through the apostles and preserved through the preaching of the word of faith.

Having received the great commission after salvation to share our faith with the world, we have a responsibility to exploit every means possible to reach the ends of the earth with the gospel of Christ, yet we have one barrier which is the different cultures of the world. This barrier must be taken down if we intend to successfully accomplish the great commission.

If you carefully study the missionary journey of Paul the Apostle, you will understand that he through the wisdom of God was able to blend with almost all cultures so that he could get an audience to listen to his message (1Corinthians 9:22). You may not be able to travel far and wide or go on missionary journeys for your voice to be heard; but that is where the vision of Through People helps you.

Through People Distribution helps bridge cultural barriers through our distribution strategy of each one reaching the gospel networking. Through People Distribution gives you a unique opportunity to distribute your gospel movies, books, and musicals which will not only be profitable to you, but will share your faith across cultures thereby glorifying God and bringing several millions to salvation.

Because we believe in gospel networking, connecting our faith to different cultures is easy. Each time someone gets converted to Christ, another door of ministry is opened in his or her culture, making it easy for us to share the gospel to everyone in that culture, thereby expanding the kingdom of God and our distribution network.

The importance of Relationship Marketing within the Christian Faith

Relationship marketing has been defined as a stratagem aimed at promoting customer loyalty interaction and long-term commitment. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.

In relation to our faith as Christians, relationship marketing has to do with our soul-winning and soul retain-ship strategies, our relationship with other Christians in the church, new converts, potential Christians and our society at large.

Why Relationship Marketing?

To form a strong bond amongst ourselves as Christians and the world around us, we need to continually seek for ways to contribute to the good of ourselves through the teaching of God’s word, helping one another, providing for one another, taking deliberate steps and actions to improve the lives of others.

The world is evolving very fast because of the continuous increase in our daily activities, insecurity, increased immorality and other social vices; it is becoming more difficult to have real friends and as the Bible puts it, True disciples. The resultant effect of this decrease in true discipleship is that there will come a time where there will be need for people to speak up for a particular idea or belief like our faith, and there will be only a handful of people whose voices may be insignificant.

Through People is driven by a vision of connecting people with God and with one another thereby promoting the spirit of discipleship and expanding the kingdom of God. Connecting people with God and one another can only be done with ease when we provide information directly suited to the needs and interests benefit for a hurting world. Remember that the world is hurting and we have the gospel of Jesus Christ to liberate mankind hence we must be involved in networking the world for Jesus. A good network of Christians with a common purpose and believe will result in the same effect as described in Acts 2:42-47.

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